Ruthie Holmes Yoga Brand

Ruthie Holmes is expanding her yoga practice by incorporating Vinyasa flow classes into her offerings. To showcase this new chapter, she seeks a professional brand photoshoot that visually communicates the warmth, movement, and stability that define her teaching style.

Brand Identity & Vision
Ruthie's yoga practice is built on the values of warmth, comfort, stability, and enjoyment—helping students find balance both physically and mentally. This shoot will capture her in motion, creating a visual narrative that speaks to her approachable yet empowering presence as a teacher.

Target Audience & Branding Goals
Her audience consists of yoga practitioners across various settings, including studios, climbing gyms, and corporate retreats. The imagery will be used primarily for social media and a website, helping attract new students and position her as a sought-after instructor. Since her business is in the early branding stages, these visuals will lay the foundation for a professional and recognizable identity.

Aesthetic & Creative Direction
The shoot will embrace a clean, crisp, and natural aesthetic, incorporating elements like wood tones and organic textures to align with her brand vision. The goal is to create effortless, yet impactful images that reflect both the strength and fluidity of Vinyasa flow. Inspired by the reference image provided, we’ll focus on dynamic angles and natural movement, ensuring the images feel authentic, inviting, and aspirational.

With this professional imagery, Ruthie will have the visual assets she needs to confidently promote her classes, attract new students, and continue building a thriving yoga brand.